Discover our tips for targeting the right audience and optimizing your sales strategy.

Facebook is a powerful marketing tool, and you may already be using it for your business. However, have you ever thought of using it to target more people and reach them?Facebook's ad segmentation options are not very complicated to use, and you can then, for example, target users based on their interests and similar to your current fans.In any case, it's often more useful to limit geotargeting to your city, county or region (at least initially...). If you have a limited budget, this will be all the more important. We explain it all in an article by AZEOO.

Identify your target audience

According to Brandwatch, 40% of Facebook users don't like brand pages, which means that paid ads are the only way to reach them.Facebook offers you three options: registered audience, personalized audience and lookalike. So start by defining a target audience for your ad campaign, then, depending on your budget, you can aim for a wider audience or a group of prospects who are most likely to convert. Facebook audience data is a great tool for identifying this target audience, so what's the difference between a lookalike audience and a personalized audience?

Similar audiences

By using lookalikes, you can reach customers similar to those in your community. However, Facebook doesn't go about creating a similar audience any old way:

• Go to https://www.facebook.com/adsmanager/audiences
• Select "Create an audience" on the left, then "Lookalike audience".
• Select your look-alike source.
• Select your audience location (don't go too local either).
• Select the size of the target audience (you can leave the default value, 0 to 1%).

Customized audiences

This option is based on a list of data on your customers. Using the list of your members, Facebook will identify their profile. You can then use this data to cross-reference information with Facebook and create powerful segmentation:

• Add your customer list.
• Add your CSV or TXT file via Ad Manager > Audiences > Create audience > Custom audience > Customer list.
• Prepare the list.
• Check that Facebook has mapped your customers correctly and resolve any errors.
• Download the customer list (Download and Create sections) and wait for notification.

Backed-up audiences

You'll first need to register an audience and then systematically specify the location. This type of audience will enable you to target an audience based on location, age, interests or gender.How to create an advertising campaign?

• Visit: https: //www.facebook.com/adsmanager/manage/campaigns
• Define your marketing objectives.
• Define the name, the budget and the strategy.
• Define targeting.
• Choose where the ad will appear.
• Finally, choose the optimization mode.
• And remember, be creative!