Defining your audience as a sports coach

All the tips you need to find your target as a sports coach!

How do you target your audience as a sports coach? It's a legitimate question, and one that's often asked by professionals in the industry. It's essential if you want to improve your effectiveness and customer satisfaction. Here are a few tips on how to do just that, in a comprehensive article by AZEOO.

1. Define your niche target

Of course, we're not talking about a niche for any particular canine, but a target audience. That's where the term "niche" comes from.

You've probably already seen some of them on Apps, websites or advertisements: weight loss, mass gain, pregnant women, athletes, diabetics, etc.

However, there are many more, and it's up to you to decide whether you want to integrate your coaching into the more "conventional" niches, or determine your own.

2. How do you find your niche target?

If you're having trouble defining your personal coaching style, there are a few questions you can ask yourself:

• What do the other coaches do?
• Why did they choose this niche?
• Is their content adapted to their niche?
• Which niches are the most popular?
• Is there a demand in a certain niche?
• What do I like or like best about this set of elements?

As you can see, analyzing and observing other professionals in the field can help us answer some of your questions, while avoiding fitting into boxes where the public is not present.

To fine-tune your choice, we recommend using the "Hedgedog Concept" method. This involves finding the niche that corresponds to three intrinsically linked elements:

• What you're passionate about.

• Where you can perform.

• Which can generate money.

3. What's next?

Then all you have to do is improve your practice for your target audience. And if you find that your audience is shrinking, there's nothing to stop you rethinking your approach and changing your niche, using the method described above.

What's more, you'll find a wide range of sports profiles in AZEOO's personalized coaching software. This all-in-one coaching software offers specific programs for different niches, but you can also create your own. This will simplify your life as long as you know the audience you want to target!