Today, the largest number of sports coaches are on Instagram, or at least they're the most successful there. If you'd like to make a name for yourself on this social network, follow these tips to get the most out of your investment in an article by AZEOO.
We talk about it regularly, but you need to select your niche (your target audience). To do this, combine three elements: what you like to do, what you're good at and what you could be profitable at.
By targeting a group on the Instagram social network, they'll feel more engaged with your posts and be more likely to follow you.
There are 5 main steps to follow in order to optimize your Instagram account:
Keep it short and concise, so that people can immediately identify your skills, qualifications and field of action if you include them. Don't forget to include your professional e-mail address and website, if you have one.
As a sports coach, you can't really afford to publish everything that comes into your head. If we were to target a limited number of posts, we'd take :
Try to be active every day, it's a goodoption. Don't overload your followers' Instagram feeds either, at the risk of them unsubscribing. The minimum, in our opinion, is 2 days maximum between your different publications. If you're short of ideas, don't hesitate to consult our different AZEOO offers to meet your needs.
The content you publish must add value. This will create recurring interest for your subscribers.
Show that you care about the people who follow you and comment on your publications.
It's a major asset for Instagram, and some subscribers will look at it faster than the posts on the feed. So you need to take advantage of them to share your daily life, tease new publications or suggest questions/surveys.
Aware of the many challenges presented by the profession of sports coach, AZEOO has developed personalized coaching software to meet the many needs of independent sports coaches, gyms and fitness clubs.
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