Video marketing, a major asset for your company!

In the world of marketing, video is a major, high-impact element for your company. Indeed, this method has proved its worth over the last few years, and today we're detailing the advantages of creating video capsules in an article by AZEOO.

1. Video improves conversion rates

Video marketing needs to be seen as a real investment. All the elements that make up your video need to be thought through (the right emotions, the right idea, the right tips, etc.). According to some studies, videos can increase conversion rates by up to 80%, which is no mean feat.

2. Video captures attention

Where an image can be quickly reviewed, video holds the user's attention over a longer period of time. Naturally, this will depend on the quality of the video, but the length of the video remains an element to be taken into account.

3. Video is easier to consult than text

If you spend all your time sending e-mails to your members, chances are they won't pay much attention. A video, on the other hand, is more likely to intrigue your customers, who will be able to view it without having to read a lengthy text.

4. Take advantage of referencing

Search engines and online video platforms are designed to provide access to very specific information. By carefully choosing the tags and title of a video, you can reach a wider audience.

5. Users give credit to your video

This type of media is incredibly important with consumers, who tend to assimilate information while not always questioning it. The aim is not to mislead potential customers, but rather to take advantage of the trusting nature of the video format.

6. Videos are easy to share

Has someone seen your video and wants to send it to a friend? It's that simple. If the video is shared, you'll have a much better chance of increasing your customer base!

All these arguments may have convinced you to take the plunge. Of course, you'll need some equipment and a minimum of assembly knowledge, but the investment will certainly pay off. AZEOO now offers a wide range of affordable packages to help you in the marketing process of your fitness business.