Discover the different steps you need to take to digitize your business in the best possible way!

In an article by AZEOO, we explain in detail how to digitalize your business, whether it's a gym or an independent coach!

1. Structuring the offering

The first step is to differentiate between B2C (fans, supporters and spectators) and B2B (private and public partners) offers. Each customer typology needs to be defined to know which direction to go in.

Although B2C offers in the sports sector have always been favored, B2B offerings have been on the rise in recent years. Customer profiles are extremely varied, and most sports organizations have taken this into account to differentiate their range of offerings.

Digitizing stock management and payment methods, for example, is the first step towards easier management of all these offers. Fitness clubs that don't have one quickly find themselves in the dark, and lose a lot of time managing all this information. However, it is necessary for cash collection software to meet a certain standard, as stipulated by the 2016 Finance Law of January^1, 2018, under penalty of fines.

At the same time, you can also digitalize the management of relationships with external partners. Whether it's for communication or to showcase your company to the outside world. Targets need to be carefully chosen to make an impact on your target audience.

2. Develop sales and enhance the public experience

Once the offer has been structured and optimized, it's time to turn your attention to the audience, whether they're already with your company or not.

All the elements that define your identity and the choices you make in organizing your structure will help the public identify with your brand. The entertainment, options and other elements you choose will have an impact on them.

In order to offer this range of products or services, you can naturally think in terms of digitalization. This may well involve booking group classes or renting space (or equipment), but also providing access to services via the Internet.

Similarly, for B2B offers, you can propose a panel of elements that external partners can consult to speed up the proposed offer. On the other hand, online purchasing and booking will save you time and money, as customers won't have to travel to your company, and you won't have to assign an employee to this task.

3. Use of data

Another interesting idea is to centralize the data collected so as to be able to make the most of it. Nowadays, what could be simpler than to centralize this data electronically? You can then use them to launch advertising and merchandising campaigns on Google and Facebook, for example. This will make your name stand out to a wider audience, bringing in new customers!

Aware of the major challenge of digitizing a company's services, AZEOO has designed an all-in-one coaching software package to help fitness professionals market their services more effectively.