Personalized mobile applications: a business that works

Are apps out of fashion?

The constant evolution of digital technology and the possibilities offered by new technologies led some to predict the gradual disappearance of mobile applications in the near future. So we might ask ourselves: are personalized sports apps outdated? And if not, let's find out why in this article by AZEOO.

The truth is in the numbers

The ever-growing number of coaching apps in the various stores speaks volumes. However, it's not enough to say that mobile apps are still all the rage. According to Appventurez.com, 108.5 billion personalized apps were downloaded in 2020, 84.8 billion in 2019 and 75.7 billion in 2018. So it's easy to see the positive trend in downloads over the past few years.

Success comes from a subtle blend, and we explain the right ingredients to you

If coaching apps are still going strong today, it's thanks to a certain osmosis between stores, brands and users. Investors looking to make sound investments, for example, can easily find their way to the App Store or Play Store. The developers who meet the needs of users, but also the wishes of investors, are also involved.

Fitness apps and all-in-one coaching software, such as AZEOO, are not to be outdone, carving out a large share of the market. This gives them high visibility, whether through personalized recommendations or category display.

A showcase for brands and companies

And in all this ecosystem, it's the entrepreneurs who can make the most of it! Whether using their own or third-party applications, they can use these means to facilitate access to their services by automating identification and offering personalized content directly when the sports application is opened, or picking up where they left off, as with AZEOO.

This reflects a greater interest in applications than in websites, the latter not always being optimized for smartphones and sometimes requiring redundant identification.

The security aspect of coaching applications such as AZEOO is a major asset, since they have been certified before being catalogued on specific stores. This is a guarantee not only for consumers, but also for brands and companies.

In conclusion

Today, the most widely used and downloaded sports applications are undoubtedly those that offer user experiences , rather than those that are content to be simple copies of the company's website. In other words, the former will add additional services that are not readily available on the web. This is where AZEOO comes in, offering a variety of tools to improve user experience and general accessibility.