How can you improve your sales targets?

More and more people have had their memberships cancelled as a result of the pandemic, and have seen no need to return to the gym. With this in mind, it's essential to market your products and services well, and to offer them tailored to the needs and expectations of a specific clientele.

Today, it's essential to understand how to turn people potentially interested in a company into customers. In fact, if you want to improve your sales objectives, this is a point that should not be overlooked. To help you with this aspect, we offer 3 detailed and comprehensive points with AZEOO.

1. A beginning for everything

As a first step, it's a good idea to draw up an in-depth professional financial plan to establish your structure's profile. There are many costs involved (salaries, rent, licenses, etc.), and it's important to calculate your recurring financial needs.

Beyond these objectives, which you can set yourself from the outset, profitability will require more thought and further investigation:

• What income level would you like?
• What are the incoming and outgoing flows?
• How can you set yourself apart from the competition?
• Are the services you provide profitable?

2. Margin must be a priority

Once you've finished planning, let's move on to the next step... Subscriptions! Think about the margin you want to achieve on them and the volume of profitability they represent.

It's important to bear in mind that it's not these that bring in the most, but the additional activities and services. Personalized coaching, one-off services and the like need to be carefully thought through to convert them into revenue in the most efficient way possible.

This is when up-selling comes into play, and you need to take advantage of it to offer additional, more expensive products and services in order to be more profitable.

3. Sales motivation in your team

Having sales professionals on your team is probably an asset. Not everyone is good at it, and you need to identify the different profiles concerning the most effective ones. From there, you can take good salespeople under your wing and share your passion with them to give them the conviction to do good sales. Make sure they are attentive and keep sales targets in mind.

Finally, don't encourage them to promise your customers the sky's the limit - they need to remain coaches as well as salespeople! If you encounter any complications or have any questions on this subject, don't hesitate to contact AZEOO with its personalized coaching software.