Find the solution to keep your members in your club!

The Covid crisis may have taken its toll on a number of your members, who have regrettably not returned to your gym. Inorder to deal with this major problem, how do you go about getting back these customers who seemed to be satisfied with what you had to offer? We explain it all today in an article by AZEOO!

Why do you need a multidimensional marketing approach?

A multidimensional marketing approach is made up of several elements and aims to target different audiences through different media and channels. Effective marketing targets consumers who are actively interested in your service. You know that former members are interested in what you have to offer. Bytailoring your message and marketing to different types of people, you can communicate more effectively. This way, you're more likely to re-engage former members and make them active members of your community again.

7 ways to re-engage former members

It's a fact: it costs more for a gym manager to hire a new member than it does to retain a loyal customer. So here are 7 ways we think you can re-engage former members:

1. Communicate regular updates: showing your former customers that your fitness club is evolving and that you're doing everything you can for the well-being of your members is important. You can also contact them directly to find out how they're doing, which will make them feel important to you.
2. Add value: get your members to see the results of the promises you make. Remember, choosing a gym isn't just about getting stronger or fitter. Factors such as cleanliness, a sense of community, follow-through and fun all play a part in choosing and sticking with a gym.
3. Be flexible: demonstrate your ability to adapt, whether it's to deal with the coronavirus or to retain a member who wishes to unsubscribe, by offering solutions to their requests or expectations!
4. Be proactive: improve your responsiveness on social networks and communication channels. Your members need follow-up and answers.
5. Promote your new instructors and classes: to make older members want to come back, and to offer something new to those who are still here.
6. Personalized workouts: people need to feel unique and listened to, so personalized workouts are your go-to.
7. Offer a session: why not offer a free session? This would allow former members to get back in touch with your structure, whether physically or virtually!

Aware of all these issues, AZEOO has designed personalized coaching software for all sports professionals, with the aim of helping them with their customer management!