How can you promote your company?

Drawing up a communication plan: a basis for all companies

If you're looking to gain greater visibility and impact a wider audience, you'll undoubtedly be looking to promote your business. Today, there are a number of ways to do this, which we detail in this article by AZEOO.

Create a website

Nowadays, you need an Internet presence to stand out from the crowd. It's important to note, however, that there are many different types of website. It's important to note, however, that there are many different types of site: some may simply be a showcase for your company, while others may offer registrations, bookings or products.Today, SEO work remains a necessary aspect, as you won't appear in search results if certain keywords aren't catchy and optimized.

Setting up a natural referencing strategy

Search engine optimization (SEO) is, as we said earlier, a system that enables you to appear in search engines. To do this, you need to properly optimize the content that already exists on your site, such as fixed pages and category pages, as well as the new content you're about to publish . While Google, Yahoo and other search engines are quicker to take regular, fresh content on websites into consideration, the algorithm more readily spots content of over 300 words. For this reason, a blog (like AZEOO's) added to your site is a good option, as long as it's regularly updated with substantial articles.If you don't want to write articles yourself, you can always call on the services of a specialized writer or a digital marketing agency.

Using social networks

There are a lot of social networks out there, and most of them carry a huge volume of information and advertising. However, they don't all serve the same purpose, and it's up to you to select one or more of them. There's no point being present everywhere if the content isn't relevant,so you'll need to structure and arrange your calendar to determine the frequency and type of publications you want to add. Think about purpose and content systematically, while taking into account the visual aspect, which is extremely important on social networks. So think about the visuals you want to exploit and, once again, you can call on an external person to optimize this axis.Knowing the networks and how they work is important in the sense that they are different in many respects. On Instagram, for example, hashtags are very useful and contribute to the referencing algorithm. On Facebook, on the other hand, hashtags are useless, and it's thanks to interconnections, opinions and sharing that you can make yourself known. Employing a Community Manager to take care of the social networking side of your business could relieve you of this burden if necessary.

Online advertising

Although a budget is necessary, advertising is a major asset. Google Ads is proof of this. However, there are other ways of doing this that can be adapted to your budget and expectations. Think about it!With its personalized coaching software, AZEOO now offers to take care of all this "business side" for sports coaches, gyms and fitness clubs. Don't hesitate to contact us at support@azeoo.com.