Monetizing your blog: real added value for your fitness club!

You've got your blog, your social media are active and your coaching business is at the top. That's all well and good, but perhaps a little financial acceleration wouldn't go amiss. In this AZEOO article, we give you the details on how to monetize your blog.

1. Implement affiliate links to earn commission

Many bloggers use affiliate links to monetize their content. Probably the best-known program is Amazon Associates. This allows bloggers and writers to add product links to their content. When products are purchased via these links, bloggers earn a small commission.

There's nothing to stop you from informing your customers about the purpose of these links within your site. These passive revenues will then be welcome, and you can also target affiliate programs specific to sports brands.

2. Create sponsored posts for brands

As long as your blog generates enough views, you can present products and content in partnership with a brand. A bit like Instagram, you can then integrate sponsored elements into your articles.

Be careful, however, not to fall into the trap of placing products all over the place. Your audience can't be fooled, and if you don't keep to your editorial line, they'll probably decide to look elsewhere. On no account should your articles become permanent advertisements.

The brands you represent will have specific expectations, so make sure you take note of their wishes. Don't forget to be honest with your community, telling them that this sponsorship enables you to finance the blog, for example.

3. Submit articles to other publishing services and blogs

Prepare your communication strategy and present yourself to the head of communications. You'll be able to tell him or her about your project and what you intend to achieve. As a result, you'll be able to forge a partnership, and your name will shine through on a new site, blog, etc.

Your ambitions will then direct your choices: do you want to write an article for another coach's or fitness professional's blog? Are you aiming for a sports website? Or a print magazine?

Don't forget that this process can be compared to a job interview: present your project, your line of action, your objectives, but above all what you can bring to this structure by writing an article for them.

Finally, here are 5 tips for monetizing your blog in other ways:

• Use Google AdSense functions.
• Create an online course or training session that you can sell.
• Create a subscription service for your blog at a democratic price and with monthly profitability.
• Offer readers a link to pay for additional content.
• Share your workouts via your blog.