How to market a sponsorship program

Increase your members' commitment with sponsorship programs!

Nowadays, what could be more natural than to turn to friends and family when you need a recommendation? This is especially true when looking for a product, place or service. That's why, according to the Nielsen website, 92% of customers follow recommendations from friendsand family. In this way, your customers will become your prospectors, and you'll be able to attract potential new customers. Today, AZEOO explains it all in a detailed article on referral programs.

What is a sponsorship program?

This is a system for bringing in new customers through the action of referrers (or "sponsors"). The idea is that one person encourages another, and the latter will be more likely to acquire the service or good. This concept is based on both parties, and you need to pay attention to both the sponsor and the referral,so you can, for example, offer a discount to the sponsor (say, 15%) and also to the referral (say, 10%). In this way, you can increase engagement and recruitment. Here are 3 reasons to use a referral program:

1. Increase customer loyalty: loyalty programs have been shown to increase customer loyalty. The more they are rewarded for their investment as a sponsor, the more rewards they get, and the longer they tend to stay as a member.
2. Targeted marketing: when you use online advertising, nobody knows whether a friend or family member is using the product. Using sponsorship increases the trust index and adds credibility to your brand image.
3. Building trust: trust is a major element in today's society. If someone doesn't trust another person, they won't want to listen to them or believe what they say. This first step is enhanced by the sponsorship system.

Discover the 11 steps to this type of program:

• Do your research: the first step in your marketing strategy is to do your research to find out what consumers want and need. This will enable you to offer rewards that are in line with the public's expectations. One way to do this research is to propose a survey to your customers.
• Think about interesting rewards: in line with the first point, what sponsors and godchildren get back simply has to live up to their expectations.
• Market your program.
• Tell your members about your sponsorship program.
• Use targeted marketing emails.
• Integrate social network sharing into your program.
• Use influencers to leverage their notoriety.
• Add the program to your social network bio.
• Pay for advertising campaigns.
• Automate your referral program.
• Use content marketing.

These points will make it easier to sell your sponsorship programs to your members! For this kind of demand, AZEOO has designed an all-in-one coaching software to meet the needs of sports professionals and help them promote their brand image. Want to get started? Go for AZEOO!