How can you make a newsletter attractive to your members?

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Capture your prospects' attention with well-crafted newsletters!

If you're a professional in the world of sport, you probably use newsletters. However, it's not always easy to write a quality message after a hard day's work. But it's a lost opportunity if you don't try to take advantage of it.

The newsletter should be considered an integral part of your marketing strategy. It can take many forms and address many issues, but the aim is to keep your members engaged.

You may be wondering whether email is still a viable option in this age of ubiquitous social networking. And rightly so. But don't worry! In fact, the return on investment is profitable, and many adults still use their mailboxes on a daily basis. That's why we've come up with 10 content ideas for an attractive newsletter in an article by AZEOO!

1. Latest club/company/etc news

It's an opportunity for you to demonstrate the constant evolution of your structure, and to share this excitement with your customers. This may involve infrastructure, new staff, a new partnership, etc.

2. Customer success

Sharing the success of your club members can not only motivate others to do the same or more, but also show that you care about everyone's progress.

3. What you found on the web

The number of teaching tools on the Internet is enormous, and you can share videos, articles or anything else to arouse your members' curiosity. This could be a new training program on our AZEOO coaching software or a new exercise, for example.

4. Methods to prevent injury

Since safety is paramount, raise your customers' awareness of injury prevention through warm-up, clean execution, etc.

5. How to make training profitable

Share your expertise as a professional so that your club members can use their workouts and sessions to their full potential.

6. Let them discover the staff

A short written or video interview can bring customers closer to your staff members and develop a relationship of trust.

7. Share scientific studies

There's nothing to stop you rephrasing or popularizing them, but you can easily offer explanations of the latest advances in sport and health to your members in this newsletter.

8. Nutrition and diet tips

Depending on your members' objectives, offer them advice on how to improve their daily nutrition. This will save them time-consuming research, and they'll thank you for it.

9. How to boost motivation

Share your strategy to boost their motivation and keep them focused.

10. Share the behind-the-scenes

Let customers in on the hidden side of the club, and they'll feel confident and more integrated into your business. Now all you have to do is write your newsletter!