Here are a few ways to improve your subscription revenues!

It's no secret that the fitness sector has been booming for several years now. For example, in 2018, 5.9 million French people were members of a club, and the industry was worth 2.5 billion euros. As a result, despite the arrival of COVID-19, the sector is still booming, although it has slowed down at times. Aware of this challenge, AZEOO provides you with all the information you need to know on this subject in a complete and detailed article.

Focus on a particular area

Spreading yourself too thinly over several sectors or fields is often a commercial mistake, because your customers won't be able to identify you as a reference in the field.

With this in mind, we advise you to focus your efforts on a single marketing activity at a time and make it your hobbyhorse (such as spinning, crossfit, HIIT, etc.). This allows you to create a community around the chosen activity and offer related content on social networks, for example.

In the same way as for the chosen domain, favoring a communication channel (social network) can also prove to be a wise choice so as not to spread yourself too thin and to offer regular content to your customers on the chosen platform(Instagram, Facebook, etc).

Keep an eye on your members' needs

In the first instance, personalized services improve customer satisfaction and attract potential new members. Secondly, it also enables you to identify your customers' preferences and carry out business analyses. In a third phase, you'll be able to identify major trends in your customers' preferences and thus guide your marketing choices.

Your members should get their money's worth

What could be more rewarding than paying for something if you can access it for free? If your members are asking this question, it's because your subscription offer isn't living up to its promises, and that you're not offering them more than elsewhere.

So, think about offering them unique services included in the price that will make them want to continue their affiliation with your gym (a free session with a coach every month, premium articles on your blog, etc.).

Think about your business model

First and foremost, you need to define your operating methods from a commercial point of view: what will be the subscription formulas? How can they pay? Can they catch up on lessons? etc.

Next, you'll need to decide how you're going to run your program: will they have individual classes all the time, or alternate with group classes, or take group classes only? Do they have access to all areas? (If you have a spa or sauna, for example).

Last but not least, think about additional fees when a customer wants to rent equipment, but also if they want additional individual sessions among other things.

Aware of these major issues affecting the world of fitness, AZEOO has designed personalized coaching software to meet the many demands of professionals in the sector.