Discover some ideas for your gym to attract older people

Although this is the group with the most to gain from returning to physical activity, the elderly can often be reluctant to take up sport.

However, it's also a social group that can potentially become loyal to your venue thanks to their free time and stable, regular income. This is the audience to focus on, and we explain it all in this AZEOO article.

5 ideas to attract more seniors to your fitness club!

• Focus on the health aspect: people over 50 and older are well aware of the risks associated with loss of muscle mass, as well as all the health problems that arise as we age. As a result, they practice sport for medical and preventive purposes, rather than for aesthetic enhancement. They are therefore more likely to want to improve their quality of life and join a gym.

• Choose your communication channels wisely: think about how you're going to formulate your message to make it crystal-clear for this type of audience. Also, think about those who don't use social networks on a regular basis, and perhaps consider using other, more traditional methods such as radio spots, press ads or billboards.

• Establish a relationship: this type of audience has expectations and concerns that are sometimes quite different from the rest of your clientele. Take the time to listen to them. This naturally applies to all your subscribers, but be all the more vigilant in this case.

• Educate them in technology: although, as we said above, some elderly people are not comfortable with technology, you can consider educating and training them in the use of these new technologies. This could, for example, be through the use of a sports coaching application, as these have seen a real boom in recent months or even years. Reassure them and make sure your team can approach this in the same way.

• Reassure them: whether it's about technology as we've just discussed, or pandemic measures, or other things, you need to constantly reassure the older members of your subscriber base. You could, for example, consider information sessions, or short summary sheets, and so on.

In conclusion, bet on the 50+ age group to win loyal, committed members who will bring a nice variety to your gym's audience. Aware of this challenge, AZEOO now offers all-in-one coaching software to help you attract even more customers to your fitness club!