How can you attract new members to your gym?

Attracting new members: the daily challenge for gyms

Recently, trends have been changing, and so have customer needs. Each new year is a real challenge for gym owners, who must renew themselves and succeed in offering new experiences. Indeed, although the general trend of the moment is towards mental and physical well-being, the future can be surprising, and major fashions need to be taken into consideration.

A study fomented by RunRepeat indicates that after the COVID-19 pandemic (study published in August 2021), 46.67% of survey respondents do not wish to return to gyms.

Why should that be? Quite simply because audiences have developed new strategies to compensate for the unavailability of theaters during confinements . At the same time, the market for digital offerings has expanded to meet this growing demand.

Today, some establishments and gyms have turned to digital solutions not only to maintain a link with their members, but also to ensure their long-term survival. Aware of this emerging challenge, AZEOO has made its mark on the fitness market with a personalized coaching application.

As you can see, your future lies in digitization, whether you like it or not. Now there's nothing to stop you from offering a hybrid solution combining both physical and virtual offerings in a single subscription. If you'd like to find out more, find out more about AZEOO's subscriptions and offers.

A new craze for fitness?

The months of confinement have made a large part of the population aware of their physical and mental condition. As a result, a number of people have taken control of their lives, both physically and mentally. Others feel ready to take the plunge into fitness.

A checklist at your service

With these points in mind, ask yourself the right questions about how you can attract new members to your gym:

• Do you have a strong online presence?
• And if so, do you have a personalized coaching site or application? You can also turn to AZEOO to offer your customers a quality solution. Our many partnerships with clubs and professionals testify to the trust they place in us.
• Are you active enough on social networks?
• If so, do you provide them with quality content that makes potential customers want to join your club?

As you can imagine, these questions revolve around digitization, because, as we'll remind you once again, this is the future of the fitness world. And AZEOO is here to help!