Use our tips to make the most of Google Ads!

Today, the use of Google Ads is everywhere, but few people realize it. In fact, ads linked to this program appear as soon as you do a search on Google to attract buyers. Of course, this is also true of other search and sales sites, but Google Ads is undoubtedly the one we come across the most. Today, we explain all the features of this tool in an article by AZEOO!

1. Use competitor targeting

The principle is simple: by using keywords targeting your competitors' brands, you can have your ad appear in the sponsored content of a Google search. This enables you to offer consumers alternative products to those they were looking for.

2. Create a list of negative keywords

Searching for the right words to set up Google Ads can sometimes be a full-time job, if you want to keep abreast of current trends. The best way to avoid spending too much time on this task is to create a list of negative keywords for your products. These keywords correspond to the audience you don't want to target (for example, "Crossfit" and "pilates " appear in the list because I don't want people who practice these sports to see my ads).

3. Focus on your keyword strategy

A list of keywords will ensure optimized effectiveness and prevent you from blowing your budget. Expenses are linked to the number of displays and clicks, so it's important to target a specific audience that will be more likely to buy your products and services to save your budget.

4. Set the length of phone calls

Google Ads includes a call-to-action tool directly on your phone (via Google Keyword Planner).

Most people define a conversation as being too short. Set this to 1 minute so that you don't receive calls that are counted as a conversation when in fact they were a mistake.

5. Evaluate your success

Via Google Ads, you can obtain a wealth of information about the progress of your advertising campaign. Here are a few ideas:

• Define key performance indicators and compare your campaign results with them.

• Google will tell you if your bids are too low to attract clicks. In this case, look for new, more appropriate keywords.

• Track your sales in relation to the amount invested in the campaign.

• You can use the dedicated Google Ads tool to find out how much a sale will cost you.

• Sometimes Google will suggest automatic improvements for your campaign.

6. Try out different ideas

Once you've launched your advertising campaign, you can try adding new target groups to extend your impact. Sometimes it's worth the effort.

7. Create dashboards

With Google Ads, you can determine which graphics you receive, just like Facebook. This allows you to personalize your experience and make the most of it.

Aware of the various challenges posed by online advertising, AZEOO has designed an all-in-one coaching software offering a host of features for fitness professionals. So don't hesitate any longer, and embark on the AZEOO adventure!