Read our top tips for effective communication in your gym.

Given the current situation, and the one we've seen in recent times, clear communication in all circumstances is essential,and a few adjustments to your communications strategy can help you to develop several aspects of your business, including your community, customer loyalty and staff commitment . That's why we're sharing our advice with you today in an article by AZEOO.

Here are our tips:

• Active listening is undoubtedly the basis of good communication. You'll need to encourage empathy, open-mindedness and constructive criticism of your staff.

• Express and gain trust: accepting other people's points of view and learning to communicate your own in a respectful way not only builds your self-confidence, but also that of others.

• Be transparent: be clear and precise about your objectives when expressing them to your team. What's more, give your opinion, in a constructive way, to enable internal readjustments.

• Increase your staff's commitment: by increasing confidence and clarity of purpose, your team members will feel more committed to their work, since they will have clear goals. This, in turn, increases their desire for improvement and communication.

• Don't take the weight of words lightly: the manner and intention of your exchanges and communications will greatly influence the image of your team and all external stakeholders.

• To determine the right tone to adopt, you need to consider the audience you're going to address. You'll then need to adapt to the metadata that will enable you to establish a typical profile of your clientele or target audience. You'll also need to integrate your company's values into the process, so as not to give yourself away.

• Keep it short and simple: make good use of the famous KISS principle, which stands for "Keep it short and simple". Simply put, this means getting straight to the point, and keeping your communication principles simple. In short: be short and to the point (both internally and externally).

• Choose the right communication tool: study your strategy and focus on a particular communication channel (Facebook, Instagram, etc.). It can also be the one you're comfortable with or prefer.

• What about a pandemic? We're not immune to an upsurge in the pandemic, so keep all these principles in mind if your communications strategy needs to be readapted. It's this ability to change and adapt that will enable you to make the right choices and stay in touch with your community in all circumstances.