Digitization: the right choice for your company

Even if the past few years have brought us closer to the digitalization of the sports sector, this practice is constantly expanding and looks set to remain a trend for years to come. Aware of this challenge, we explain all the details in this article by AZEOO.

Aiming for the long term

From now on, it's no longer a question of offering your customers options, but rather a service in its own right. It has to be a true digital sports experience. This is a general trend throughout the world, and particularly in Europe, where the epidemic has accelerated the pace.

The business model that emerges from this project must be a long-term one, with the aim of taking your company to the next level and raising its commercial profile.

The diversity of digital practices must also be considered over the long term, with applications for customer management as well as invoicing, administrative management, training schedules or the possibility of booking lessons or equipment, for example.

Keeping pace with changes in the sector

Following the repeated closures of gyms, sports enthusiasts have adopted new habits and found new alternatives. You need to take these changing habits into account when digitizing your facility.

In addition to this, some people have refocused their priorities on health, well-being and more sustainable goals. Keep this in mind too.

An application specific to your venue could enable you to stand out in this competitive system, although some (like AZEOO) make life easier with features already present.

Loyalty-building then takes on a special and important aspect through the use of simple mechanisms such as reminders (via notifications) for motivation, reward systems and a social axis via your personalized coaching software.

Preparing your business

Transition isn't always easy, but you have the keys to making it work. Look for a progressive plan where you can implement elements and get feedback on them. Then add content to flesh out the features/services you offer your members.

Bear in mind that the digitization of the sector is inevitable, and that preparing yourself for it seems the best option if you haven't yet taken the plunge!