Adopt a creative attitude and generate a strong image for your company!

Innovation is essential, even more so today than in the past, and that's why you need to put creativity to work for your company. After all, being professional is one thing, but being creative is another. If you want to stand out from the competition, it's essential to combine these two elements, and we'll tell you all about it in this article by AZEOO!

Analyze your brand's current situation

Identifying problems with your brand seems like a good starting point for developing creativity. Indeed, since problem-solving leads to the search for new solutions, you can analyze your structure's brand image and even ask for an outside opinion to get a fresh look at it.

Then you need to ask yourself the right questions: "Does my brand appeal to the target audience?", "Does it appeal to a new consumer in the post-COVID era?", "What are consumers' needs?", "How can I attract new customers based on this?". The best way to answer these questions is to work as a team, using brainstorming or the "why tree" technique, for example. Once you've identified the answers, all you have to do is work on them.

Incorporate your company's design into your thinking

In 2021, it's a fact that image is very important. So you need to take it into account from every angle (brand image, but also the image conveyed in the world and on the Internet). The image must correspond to the target audience, while at the same time being as appropriate as possible for your fitness club. This may involve reorganizing your gym, resetting your brand image or adopting a new approach on social networks.

Long-term vision is probably the most important quality in marketing, and you have to bear in mind that pleasing everyone is almost impossible. You therefore need to play with elements in order to make your brand evolve, and do so gradually, at the risk of driving away certain members who are already there.

Maintain consistency

The next step in the process is to think about how you want your business to look, and where you need to improve. Adapt to your audience and the size of your structure, and keep your ambitions without over- or undervaluing them.

Your brand image must be approached creatively in all its aspects. In short, creativity will enable you to :

• Set yourself apart from the competition, which can no longer keep up with current trends and market developments.

• Create new solutions to problems.

• Promote your brand as a unique solution.

• Manage cultural and technological changes within the market.

Aware of the many issues that affect the image of a fitness business, AZEOO offers its personalized coaching software to help you and your company manage your customers.