8 ways to build long-term customer loyalty to your club

Fitness center: build customer loyalty!

Today, the top priority for your Crossfit or Fitness club is to maintain the loyalty of your existing clientele, not to find new members. Indeed, if your clientele keeps changing, your income will suffer, and it will be all the more difficult for you to obtain new members in the future. In this article, AZEOO suggests several ways in which you can do this effectively.

The different aspects of customer loyalty

To maintain a loyal clientele at your establishment, you need an effective strategy . Remember, keeping existing members will cost you less than hiring new ones, so it's time to think about a loyalty program. As the name suggests, a loyaltyprogram helps you keep members in your club through a number of strategies, including :

• Sponsorship programs.
• Challenges and contests.
• Events.
• Welcoming new members.
• The call to responsibility.

Nevertheless, before applying these different strategies, it's important to think carefully about the reasons why your members are leaving, so that you can do something about it. These include

• A lack of time.
• A lack of motivation.
• A membership that costs too much.
• A less expensive competing offer.
• A lack of facilities.

With the aim of working on these different aspects, we offer you 8 points dedicated to improving your customer loyalty.

1. Keep an eye on the numbers

It's imperative to constantly monitor the progress of your customer loyalty campaign. This way, you can adjust your customer strategy according to the results.

2. Technological solutions

In a society where everything is digital, consider organizing online sessions or broadcasting live from your gym. This way, your customers can benefit from sports coaching, even from a distance. What's more, automating and digitizing payments will also make life easier for you and your customers. To meet these needs, AZEOO now offers a personalized coaching application with different types of subscription.

3. Adapt to changing customer behavior

If you sense that a customer is beginning to lose interest in your club, give them the push they need to contact your services again. Push notifications are another great way to keep your customers coming back for more, on a daily basis.

4. Make the most of social networks

Share your daily life and the behind-the-scenes stories of your gym on social networks to help your members feel closer to your club. Why not think about challenges? You'll also find them on our AZEOO all-in-one coaching software.

5. Celebrate your members' sporting achievements

Highlight the milestones your members reach and share them with the rest of the community on social networks or on a display available within your club! It's also a great way to promote your company's image.

6. Keep your equipment spotless

If your equipment is clean and in good condition, it will attract customers and make it easier for them to stay with a club that respects hygiene.

7. Don't be too salesy

There's no point in bombarding your members with promotions and advertising, as you risk driving them away.

8. Adapt to your customers

It's up to you to adapt to your members' needs, not them to you! Think personalized sports programs, for example.