8 sports challenge ideas to boost customer loyalty

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8 sports challenge ideas to boost customer loyalty

Challenge your members and build loyalty with sporting challenges!

Challenges can be a strategy for building customer loyalty. When you consider (according to the Harvard Business Review ") that attracting and enrolling a new member costs 5 to 25 times more than retaining an active one, this represents a significant part of your structure's economic health . That's why today we're bringing you 8 ideas for sporting challenges for your fitness club in an article by AZEOO.

Here are 8 sports challenge ideas for your members!

  1. Weight loss challenge: what's better than being able to show off your weight loss in public? It's motivating, and it's a long-term goal.
  2. Physical transformation challenge: a little different from weight loss, this challenge will focus on improving aesthetics and regularity in the body. So athletes who want to gain muscle mass or have trimmed muscles will also be able to motivate themselves by taking part in this activity.
  3. Charity challenge: why not organize a few events to raise funds for a local charity? It's always fun to combine business with pleasure.
  4. Running or walking challenge: using fitness apps for tracking, members can keep track of kilometers and challenge each other to reach a certain distance over a given period of time (1 week, 1 month, ...). This can be done in the gym or even outdoors.
  5. Calorie burn challenge: this offers more freedom in practice, but requires the use of tracking devices to determine the amount of calories burned.
  6. Healthy eating challenge: with the right advice, you can encourage and challenge your club members. They can then use a tracking sheet to observe their progress towards a healthier diet.
  7. Workout challenges: by proposing workout routines to your members and allowing them to step out of their comfort zone, you can motivate them. The use of hashtags and social networks allows you to reach as many people as possible.
  8. Healthy mind challenge: mental health is also very important, and you can participate by promoting healthy practices such as yoga or meditation. You can then reward users by using reward systems when they have practiced this type of activity.

The challenge system can build customer loyalty through constant, renewed motivation. It also helps older members to avoid getting bogged down in a certain routine, and new members to integrate into the sporting community via these challenges. On your side, the financial rewards are not to be underestimated, and you won't regret it. For more details, take a look at our all-in-one coaching software offers to keep your members coming back for more!

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