Maintain your customer base effectively with 5 business models

In people's conceptions of coaching, the persistent image is that of a coach face-to-face with his client. However, this classic representation is becoming less and less realistic, as we see other alternatives gradually emerging. Among these, pairs, small groups and other business models are becoming increasingly popular.

But is one model more relevant than another? Today, we explore five of them in an AZEOO article.

Private coaching

Private coaching has been very much in vogue since the 1980s. One-to-one sessions can last from 30 to 60 minutes, and often include client assessment, goal listing, session support and program writing.

The advantages are that it's a market that's still active, the start-up investment is minimal, and you don't need a large customer base.

However, the workload generated by this style of coaching is quite large. Your ability to modulate your prices and your offer will remain fairly limited. What's more, if you lose clients, your financial situation could quickly suffer.

Group coaching

The practice gained popularity with aerobics, and has continued with practices such as outdoor boot camps, yoga classes and crossfit.

Customers often come in groups of at least 10, and can number upwards of 20. The advantage is that you can multiply the fee by the number of clients. Word-of-mouth works well in this type of coaching, and the number of clients varies, but remains attractive. The group work dimension also increases commitment and solidarity.

Unfortunately, with so much competition out there, it can be hard to stand out from the crowd.

Semi-private coaching

This is a hybrid form of coaching that combines the two previous models. Clients have access to programs, goal-setting and so on. But the sessions are held in small groups.

This has the advantage of reducing registration costs for members, and enables them to practice sport with their acquaintances. However, the leverage effect is reduced if you fail to create groups of at least 4-5 people.

Online coaching

Online coaching is probably the simplest solution, allowing you to follow one or more clients via a platform. To easily meet all their needs, the best solution is AZEOO's personalized coaching software to provide them with customized programs as well as a nutritional tracking tool. You'll also benefit from many other advantages on your side, and reach a wider audience.

Coaching based on specific challenges and objectives

This is a particular model where you'll sell a package in which you promise to reach a goal or achieve a challenge (becoming a better version of yourself, completing a half-marathon, etc.). It's an opportunistic type of coaching, depending on the time of year and circumstances (confinement, after the holidays, etc.).