• Create a professional website: The first step to ranking well on Google is to have a professional and well-designed website. Your website should be easy to navigate, informative and reflect your expertise.
• Use relevant keywords: Keywords are the search terms that users type into Google to find information. Research keywords related to your area of expertise and incorporate them wisely into the content of your website.
• Write high-quality blog posts: Blog posts are a great way to drive traffic to your website. Write high quality blog posts that answer the common questions of your potential customers.
• Create a promotional video: Videos can help promote your business and engage potential customers. Create a promotional video for your business and post it on YouTube and your website.
• Use social media: Social media can help promote your business and strengthen your online presence. Use social media to share information about your business, offers, testimonials and results.
• Offer free content: Offer free content such as fitness guides or workout programs to attract potential customers.
• Create quality inbound links: Inbound links are links pointing to your website from other sites. The more quality links you have pointing to your site, the more likely you are to rank high in Google search results.
• Ask for reviews: Online reviews are important for businesses, especially for service businesses such as sports coaches. Ask your customers to leave a review on your website or social networking platforms to build credibility online.
• Use Google My Business: Google My Business is a free platform that allows businesses to manage their online presence on Google, including contact information and opening hours. Make sure your business is listed on Google My Business to maximise your online visibility.
• Create a mailing list: Mailing lists are a great way to communicate with potential and existing customers. Create a mailing list and send regular newsletters to keep in touch with your subscribers.
• Respond to comments and questions: Customer comments and questions on your website or social media platforms are opportunities for you to build credibility online and create a relationship with your customers.
• Be present on forums and blogs: Participate in forums and blogs relevant to your industry and share your knowledge with a wider community.

Today, in order to help sports coaches and gyms develop their brand image, AZEOO has designed a coaching application that offers multiple services.