Video marketing, a major asset for your company!
In the world of marketing, video is a major and impactful element for your company. Indeed, this method has proven itself over the last few years and today we detail the advantages of creating video capsules in an article by AZEOO.
1. Video improves the conversion rate
It is necessary to consider video marketing as a real investment. All the elements that make up your video must be thought through (the right emotions, the right idea, the tips, etc). According to some studies, videos can increase the conversion rate by up to 80%, which is not negligible.
2. Video captures attention
Where an image can be quickly reviewed, video holds the user’s attention for a longer period of time. Of course, this will depend on the quality of the video, but the length of the video is a consideration.
3. Video is easier to view than text
If you spend all your time sending emails to your members, chances are they won’t pay much attention. A video, on the other hand, will be more likely to intrigue your customers, who will be able to watch it without having to read a long text.
4. Take advantage of referencing
Search engines and online video platforms are designed to provide access to specific information. By carefully choosing the tags and title of a video, you can reach a wider audience.
5. Users give credit to your video
This type of media is incredibly important to consumers who tend to absorb information but do not always seek to challenge it. The aim is not to mislead potential customers, but to take advantage of the trust aspect of the video format.
6. Videos are easy to share
Someone has seen your video and wants to send it to a friend? It’s easy. If the video is shared, then you have a better chance of increasing your customer base!
All of these arguments may have convinced you to take up this practice. Of course, some equipment and a minimum of editing knowledge are necessary, but the investment will certainly pay off. AZEOO now offers affordable and varied packages to help you in the marketing process of your fitness business.
