A few tips to optimize the open rate of audience e-mails

Optimize your e-mails to generate more traffic!

Email marketing remains an effective strategy for promoting your product or organization. However, it's becoming increasingly difficult to capture people's attention and get them to take the time to read your advertising mail. To optimize this, we've put together a set of 10 tips in this AZEOO article!

1. Choose a fun or eccentric title

The first thing your prospect sees is the title of the e-mail. If you don't manage to grab his attention, he's very likely not to open it. With a title full of mystery and intrigue, they'll want to know what's behind it.

2. Contact us personally

Taking a solemn tone won't help the reader to feel concerned and close to you. Make them believe or have the impression that you've written this e-mail just for them. The best way to do this is to use software that allows you to quote the person's name in the subject line or header.

3. Optimize your e-mails for mobile devices

Today, the vast majority of people consult their e-mail on their phone. So it's important to make sure they're optimized for smartphone reading.

4. Target groups of individuals

Set up lists according to age group, gender and objective, so that you can send e-mails according to the target audience. They're bound to feel more involved!

5. Determine the best time for mailing

Avoid, for example, sending your promotional e-mails on Fridays, as they're likely to get lost in a mass mailing over the weekend. After that, it's up to you to determine the best timing.

6. Avoid spamming

Having an option to unsubscribe from e-mails is a good choice if you don't want your mailings to disappear into spam limbo.

7. Redirect to better concern

By including links to articles and products in your e-mails, you avoid overloading them and having to send several in a short space of time. This would have the effect of tiring the user and offering him a mass of information he wouldn't need.

8. Use the incentive buttons

Incentive buttons are a major element in today's marketing. They help turn an unknown person into a quality prospect. They are generally placed at the end of the e-mail to encourage the audience to open future e-mails.

9. Keep your contact list healthy

From time to time, check to see who is no longer active in their mailbox or who never opens it. Also consider those who confirm that they still want to receive content, with a short e-mail asking them to do so, for example.

10. Keep your content interesting

By adding new information, research and studies, and a touch of humor, your emails will be more pleasant to read. And don't forget GIFs and videos to attract attention.