Some tips to optimise the opening rate of emails to the audience

Optimise your emails to generate more traffic!

Email marketing remains an effective strategy to promote your product or organisation. However, it is becoming more and more difficult to capture people’s attention and to make them take the time to read your advertising email. In order to optimise this, we propose a set of 10 tips in this article by AZEOO!

1. Choose a fun or quirky title

The first thing your prospect sees is the title of the email. If you can’t capture their attention, they are very likely not to open it. If you put a title that is full of mystery and intrigue, they will want to know what is behind it.

2. Address yourself personally to

Taking a solemn tone will not help the reader to feel concerned and close to you. Make them believe or feel that you have written the email just for them. The best way to do this is to use software that allows you to quote the person’s name in the title or header.

3. Optimise your emails for mobile devices

Today, the vast majority of people consult their e-mail via their telephone. It is therefore important to ensure that they are optimised for reading on a smartphone.

4. Target groups of individuals

Have lists according to age groups, gender and objectives so that you can send emails according to the target audience. They are bound to feel more involved!

5. Determine the best time to send

Avoid, for example, sending your promotional emails on Friday as they may be lost in a mass mailing over the weekend. After that, it is up to you to determine the best timing.

6. Avoid spamming

Having an option to unsubscribe from emails is a good choice if you don’t want your mailings to disappear into the limbo of junk mail.

7. Redirect to better concern

By placing links to articles and products in your e-mails, you avoid overloading them and having to send several e-mails in a short period of time. This would have the effect of tiring the user and offering him a mass of information that he would not need.

8. Use the incentive buttons

Prompting buttons are a major element in today’s marketing. They can turn an unknown person into a quality prospect. They are usually placed at the end of the email to encourage the audience to open future emails.

9. Keep your contact list healthy

From time to time, check the people who are no longer active in their mailboxes or those who never open them. Also think about those who confirm that they still want to receive content with a short email asking them for example.

10. Keep your content interesting

Adding new information, research and studies, and a little humour will make your emails more enjoyable to read. Also consider using GIFs and videos to attract attention.

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