Optimise your customer engagement with the use of push notifications!
Push notifications are alerts that users receive on their smartphone. These notifications can contain different information as you may have seen on our fitness software AZEOO.
Although we tend to think of notifications related to coaching applications, there are also those generated by websites, those that are geolocated as well as those related to messages and other settings on your mobile phone. Discover all the details about push notifications in this article by AZEOO!
How do push notifications work?
Some of you may have wondered how this works. There are several technical steps involved in sending it: sending the BO, requesting the protocol, calling the service, broadcasting, receiving on the smartphone.
What is the point?
One could then ask what the interest is in proposing a strategy based on push notifications. Let’s compare SMS and push notifications: SMS can sometimes be expensive and end up in the user’s message stream, push notifications are displayed persistently and one has to open the sports tracking application or the associated site to find out about them. From the point of view of comfort, the user can very well suppress the notifications where the SMS are received systematically and obligatorily.
More impact and engagement
The engagement and open rate of notifications is much higher than that of emails for example. The latter are often drowned in the mass of advertising mail and users rarely open them. Notifications, on the other hand, capture attention through vibration, display and sound, and compel the person to at least take notice even if they casually scan it.
Personalisation of the experience
Did you know that you can set notifications based on the person’s profile? This is possible thanks to an algorithm that cross-references the user’s interests with the alerts they receive. By highlighting their preferences within the coaching application, the notifications received will be more accurate and tailored to their preferences.
You are now ready to adjust your strategy using push notifications! For more information, please see our article: “Push notification marketing: 9 examples of ideas“.