Discover the different steps to digitalise your business in the best way!
In an article by AZEOO, we explain in detail how to properly digitalize your business, whether it is a gym or an independent coach!
1. Structuring the offer
The first step is to differentiate between B2C (fans, supporters and spectators) and B2B (private and public partners) offers. Each type of customer must be defined in order to know which direction to go in.
Although B2C offers in the sports sector have always been favoured, we can observe that the B2B offer has been increasing over the last few years. Customer profiles are very diverse and most sports organisations have taken this into account in order to differentiate their range of offers.
The digitalisation of stock management, for example, and payment methods is a first step towards easier management of all these offers. Fitness clubs that do not have it quickly find themselves in the dark and lose a lot of time when managing all this information. However, it is necessary that the collection software meets a certain standard as stipulated in the 2016 Finance Act of 1 January 2018, under penalty of fines.
At another time, the digitalisation of the management of relations with external partners can also be integrated. Whether it is for communication or the showcase of your company outside it. The targets must then be carefully chosen in order to impact your target audience.
2. Develop sales and improve the public experience
When the offer is structured and optimised, it is time to look at the audience, whether they are already present in your company or not.
All the elements that define your identity and the choices related to the organisation of your structure will allow the public to identify with your brand. The animations, the options offered and any other element you choose will have an impact on them.
In order to offer this range of products or services, you can naturally think about digitalisation. This may well involve booking group classes or renting space (or equipment), but also providing access to services via the Internet.
Similarly, for B2B offers, you can propose a range of elements that external partners can consult in order to speed up the proposed offer. On the other hand, online purchasing and booking will save you time and money by avoiding the need for customers to visit your company and for an employee to do this.
3. Use of the data
Another interesting idea is to centralise the data collected in order to be able to exploit them to the full. What could be simpler than centralising this data in a computerised way? You can then use it to launch advertising and merchandising campaigns on Google and Facebook, for example. This will make your name known to a wider audience and thus bring in new customers!
Aware of the major challenge of digitising a company’s services, AZEOO has designed an all-in-one coaching software to help fitness professionals market their services in the best possible way.
