Automated communication to build a loyal community

La communication automatisée pour construire une communauté fidèle

Discover how to create a close and loyal community with automated communication!

Managing your community and keeping it together is a daily challenge for many gym managers. In addition to being time-consuming, it requires energy on a daily basis and you may wish to delegate this task to one of your employees. However, did you know that setting up an automated communication system would be a simpler and more efficient solution? We tell you more in the following article by AZEOO.

Disseminate information

Nowadays, if your members are happy with your venue or business, there is a good chance that they will follow you or have already looked you up on social networks/internet. This already takes a lot of the sting out of it. So don’t hesitate to share your programme, upcoming events or news about your business.

If you use an all-in-one sports software or a custom coaching application, you can also send push notifications to its users. Another option is to schedule emails to be sent automatically, so you can focus on other tasks.

Improving engagement through a sense of belonging

One of the goals of an entrepreneur is to convert a prospect into a customer, and this is probably the case for you. People who use online tools to book services at a venue are more likely to be retained as members easily. This is noticeable because of the easier contact and ease of getting the services they want.

In addition, even if emails are not always the most favoured in engagement strategies, they are still a great tool to contact and convert potential customers. One effective method is to send an email to customers who have completed a trial or first session in your club.

However, the email should be personalised with your brand image, but not only that. You should also make sure that you address the prospect in question directly. The best way to do this is to generate an emotion in them.

Shared values

The feeling of belonging to a community is something very important for human beings, so work on this.

By sharing your story, your values and elements about your company, it will make them feel closer to you. In addition, you can also share interventions from other members (testimonies, opinions, advice, etc.) which can be done through emails or directly on the personalized coaching application that you usually use.

The more integrated your customers feel, the more loyal they will be to your company and your structure. Moreover, isn’t it more pleasant to see people in your room working together rather than scattered, introverted individuals? By taking all these criteria into account, you will benefit from all the advantages of automated communication.

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