“Treat your salespeople as if they were customers!” is a simple phrase but so full of meaning.
Recruiting a team of salespeople is not always a simple task, but it is an important one if you want to make your structure sustainable.
Discover 8 ways to get an effective sales team
- Implementing continuous traininge
Some archaic processes are no longer really relevant today (such as selling by phone or door-to-door). As a result, you have to keep up with the times and business practices are constantly changing. That’s why your team needs to be informed and trained throughout their career to be effective and use modern methods.
2. Simplify goals and priorities
If your employees don’t understand all the ins and outs of your business practice, they won’t be able to adhere to it and be the most effective. Therefore, it is necessary to define (and why not with them) objectives and priorities for the whole business axis of your company by clarifying them as well as possible.
3. Use productivity and organizational tools
By using advanced technology tools for sales management, your employees will gain in efficiency, effectiveness and time savings. Even a simpler tool can allow them to lighten their workload so they can focus on other facets of the business.
4. Supporting your vendors
Why do people go into sales when they know there will be many pitfalls? Simply for the love of the profession and/or because they believe in the product they are selling. And we can simply support and advise them when one of them is having difficulties.
5. Measuring progress and success
Positive feedback is very important in a team. It is what allows us to identify successes and, inevitably, areas for improvement. Adjustments are part of the job and constructive criticism must be used wisely.
6. Make the recruitment process productive
You can already save time by identifying the salespeople who would be most likely to interest you in your structure. This can be done directly during the hiring process if you are careful.
7. Attracting the right vendors
Your job posting should be able to attract the attention of a prospective salesperson with experience. You will need to present what makes working for your branch different from the competition.
8. Setting a good example
It sounds simple, but an employer who shows a positive image makes for a positive work environment. By being more involved in the sales process, you can show your presence and desire to your team, who will then feel galvanized in their sales tasks.