Getting started with Google Ads: 7 good tips

Getting started with Google Ads: 7 good tips

Reading time: 4 minutes

Google Ads is everywhere, but most of the time we don’t realize it. Ads related to this program appear as soon as we do a search on Google to attract buyers. Of course, this is true for other search and sales sites, but Google Ads is probably the one we encounter the most.

In order to make the best use of the features of this service, we offer you a set of 7 tips to get started with Google Ads.

1.Use competitive targeting

The principle is simple: by using keywords targeting your competitor’s brands, you can have your ad appear in sponsored content during a Google search. This allows you to offer alternative products to consumers instead of the ones they were looking for.

2.Create a list of negative keywords

Searching for the right words to set up Google Ads is sometimes a full time job to know the current trends. The best way to avoid spending too much time on this task is to create a list of negative keywords for your products. These keywords correspond to the audience you don’t want to target (for example, “Crossfit” and “pilates” appear in the list because I don’t want people who practice these sports to see my ads).

3. Focus on your keyword strategy

A list of keywords will ensure that you are optimized for effectiveness and avoid blowing your budget. Expenses are related to the number of views and clicks, so it is important to target a specific audience that will be more likely to buy your products and services to save your budget.

4.Define the length of phone calls

Google Ads includes a phone call tool directly on your phone (via Google Keyword Planner).

Most people define a conversation as being too short. Set this to 1 minute so that you don’t get calls that are counted as a conversation when it was an error.

5.Evaluate your success

Via Google Ads, you can get a lot of information about the evolution of your advertising campaign. Some ideas :

▪ Set key performance indicators and compare your campaign results against them.

▪ Google will tell you if your bets are too low to attract clicks. In this case, look for new, more appropriate keywords.

▪ Track your sales against the amount invested in the campaign.

▪ You can use the dedicated Google Ads tool to see how much a sale will cost you.

▪ Sometimes Google will offer you automatic enhancements for your campaign.

6.Test different ideas

After launching your advertising campaign, you can try to add new target groups to extend your impact. Sometimes it’s worth it.

7.Create dashboards

With Google Ads, you can determine which graphics you receive. This allows you to customize your experience and get the most out of it.

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