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Innovation is essential, even more so today than in the past. And that’s why creativity must be put to work for your company in order to thrive. After all, being professional is one thing, but being creative is another. If you want to stand out from the competition, blending these two elements is key.
We suggest three ways to adopt a creative attitude to generate growth for your company and create a strong image.
Conduct an analysis of your brand’s current situation:
Identifying problems with your brand seems to be a good starting point for developing creativity. Indeed, since problem solving leads to the search for new solutions, you can analyze your organization’s brand image and even ask for an outside opinion to get a fresh look at it.
Then you have to ask yourself the right questions: “Does my brand address the target audience?”, “Does it address a new consumer in the post-COVID era?”, “What are the consumers’ needs?”, “How can I attract new customers based on this? To answer these questions, there is nothing like teamwork, for example, by brainstorming or using the “why tree” technique. Once you have identified the answers, all you have to do is work on them.
Incorporate your business design into your thinking:
In 2021, it is a fact, image is very important. You must therefore take it into account from all points of view (both the brand image and the image conveyed in the world and on the Internet). The image must correspond to the target audience while being as adequate as possible. This can be done through a new organization of your gym, the reset of the brand image or a new approach on social networks.
Long term vision is probably a key quality in marketing and you have to keep in mind that pleasing everyone is almost impossible. You have to play with elements to make your brand evolve in a gradual way or you risk driving away some of the existing members.
Keep it consistent:
Thinking about how you design your business and where you need to improve is the next step in the process. Adapt to your audience and the size of your organization, keep your ambitions without over or underestimating them.
Your brand image must be creatively addressed in all its aspects.
In short, creativity will allow you to:
▪ Set yourself apart from the competition that can no longer keep up with current trends and market developments;
▪ to create new solutions to problems;
▪ showcase your brand as a unique solution;
▪ manage cultural and technological changes within the market.