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In a small to medium scale business, getting more sales often solves a lot of problems. However, it is important to keep in mind that this must be correlated with your retention strategy in order to optimize the process. Thus, the construction of your approach will have to be meticulous in order to be able to stand out in this competition present in the fitness world.
To this end, we propose 5 major points to be treated eminently to increase your sales.
1.Many companies do not seek to modernize and streamline their sales processes. As a result, they may lose potential customers to other institutions that have addressed both of these issues.
2.In the fitness world, customers are offered a service or product quickly, at a competitive price, but sometimes take “time to think.” The staff who deal with these people are sometimes at a loss and a good strategy would be to arm them with the right arguments and advice. This would prevent them from being mere intermediaries present to sign contracts or scan items.
3.Although all potential customers are entitled to your team’s attention, train your team to identify the customers who seem more invested and interested. This way, you’ll waste less time with people who may be merely curious and you’ll gain sales performance.
4.Your team is your image and it would be too easy to blame them for mistakes in sales or registrations. Instead of blaming them, think about advising them or even training them to create unity in your staff.
5.Your customers need to know how your services will help them achieve their goals. Your approach must be explicit so that they can visualize how they will get there and how they will be able to keep the benefits of this evolution.