Improve your sales objectives in 3 points

Improve your sales objectives in 3 points

Reading time: 3 minutes

How do you turn interested people into customers? That is the question and we will try to give you solutions to achieve this.

Discover our best tips to improve your sales goals in 3 points.

Many people had their membership cancelled following the coronavirus and have not returned to the gym since. Based on this observation, it is essential to approach them and offer them assets and services that are adapted to their needs and desires.

1.There has to be a beginning to everything

As a first step, it will be good for you to define a thorough financial planning in order to establish the profile of your structure. Fixed costs are numerous (salaries, rent, licenses, …) and it is interesting to determine your recurring financial needs.

Beyond the objectives that you will be able to set from these elements, profitability will require more reflections and an additional deepening: what level of income do you want? what are the incoming and outgoing flows? how do you distinguish yourself from the competition? are the services that you provide profitable? etc.

2.Margin must be a priority

With the planning done, let’s move on… Subscriptions! Think about the margin you want to get on them and how much profitability they represent.

It is important to keep in mind that they are not the ones that bring in the most money, but the additional activities and services. Personalized coaching, one-time services and others must be carefully thought out to convert them into revenue in the most efficient way possible.

Upselling then comes into play and you must take advantage of it to offer additional products and services at a higher price to be more profitable.

3. Sales motivation in your team

Having sales professionals on your team is probably an asset. Not everyone is good at it and you need to identify the different profiles regarding the most effective ones. From there, you can take the good salespeople under your wing and share your passion with them to give them the conviction to do good sales. Also, make sure that they are attentive and keep the sales objectives in mind.

Finally, don’t encourage them to promise your clients the best, it is necessary that they remain coaches as well as salespeople!

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