How can you improve your sales targets?
More and more people have had their memberships cancelled as a result of the pandemic and have not found it necessary to return to the gym. With this in mind, it is essential to market well and to offer assets and services adapted to the needs and expectations of a specific clientele.
Today, it is necessary to understand how to turn people potentially interested in a company into customers. Indeed, in order to improve your sales objectives, this is a point not to be neglected. In order to help you with this aspect, we propose 3 detailed and complete points with AZEOO.
1. A beginning for everything
As a first step, it will be good for you to define a thorough professional financial plan to establish the profile of your structure. There are many costs (salaries, rent, licences, etc.) and it is important to calculate your recurrent financial needs.
Beyond these objectives, which you can set yourself from the outset, profitability will require more thought and further investigation:
- What level of income do you want?
- What are the incoming and outgoing flows?
- How do you distinguish yourself from the competition?
- Are the services you provide profitable?
2. Margin must be a priority
Once the planning is done, let’s move on to the next thing… Subscriptions! Think about the margin you want to get on them and the amount of profitability they represent.
Keep in mind that it is not the subscriptions that bring you the most money, but the additional activities and services. Personal coaching, one-off services and the like need to be carefully thought through to convert them into revenue in the most effective way.
Upselling then comes into play and you need to take advantage of this to offer more expensive additional products and services in order to be more profitable.
3. Sales motivation in your team
Having sales professionals in your team is probably an asset. Not everyone is good at it, and you need to identify the different profiles for the most effective ones. From there, you can take the good salespeople under your wing and share your passion with them to give them the conviction to do good sales. Also make sure they pay attention and keep the sales targets in mind.
Finally, don’t encourage them to promise your customers the best, they need to remain coaches as well as salespeople! If you have any complications or questions on this subject, don’t hesitate to contact AZEOO with its personalised coaching software.