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Challenges and challenges can be a strategy in customer retention. When you know (according to the Harvard Business Review) that attracting and registering a new member costs 5 to 25 times more than retaining an active member, this represents a significant part of your organization’s economic health.
We offer you 8 ideas for sports challenges to improve customer loyalty.
Weight loss challenge : what could be better than being able to show your weight loss in public? It is motivating and constitutes a goal over a determined period of time.
Physical transformation challenge : a little different from weight loss, this challenge will focus on improving aesthetics and regularity in the body. Thus, athletes who wish to gain muscle mass or have trimmed muscles will also be able to motivate themselves by participating in this activity.
Charity challenge : through actions or events, why not carry out a few events in order to raise funds for a local association? Combining business with pleasure is always a good idea.
Running or walking challenge : using tracking Apps, members can count kilometers and challenge each other to reach a certain distance over a given period of time (1 week, 1 month, …). This can be done in the gym or even outside.
Calorie burn challenge : this offers more freedom in practice but requires the use of tracking devices to determine the amount of calories burned.
Healthy Eating Challenge : By providing tailored tips, you can encourage and challenge your club members. They can then use a tracking sheet and watch their progress towards a healthier diet.
Workout Challenges : By offering workout routines to your members and allowing them to step outside their comfort zone, you can motivate them. The use of hashtags and social networks allow for the greatest impact on the greatest number of people.
Healthy mind challenge: mental health is also very important and you can participate by promoting healthy practices like yoga or meditation. You can then reward users by using reward systems when they have practiced this type of activity.
The challenge system can build customer loyalty through constant and renewed motivation. It also allows older members to avoid getting stuck in a certain routine and new members to integrate into the sports community through these challenges. On your side, the financial gains are not to be neglected and you will not regret it!